MelodyVR has recorded thousands of hours of music in virtual reality. It’s almost ready to release them to the world
Anthony Matchett wants to create the iTunes for virtual reality music. The 29-year-old’s London-based startup, MelodyVR, was formed in 2015 and now, with the music industry on its side, it’s getting ready to launch. “We’re not going to say we want to be the killer app for VR because we’re not that arrogant,” Matchett, a former audio engineer, says. “But we want to be in the top five to ten apps for VR”.
For the last two years, MelodyVR has been recording gigs, festivals and concerts in 360-degree video. The team has built its own VR cameras, which it takes to events and records multiple angles, from next to the lead singer to behind the drummer and out in the crowd. Slip on a VR headset and you can switch between viewpoints at as you please. Concerts include gigs at the Camden Roundhouse and Download Festival.
The firm has recorded more than 6,000 hours of music and lets people watch single songs or entire 90-minute concerts. To do this it has worked with more than 600 artists – from Fatboy Slim to the London Symphony Orchestra – and signed contracts with major record labels and VR manufacturers. Warner Music Group, Universal Music Group and Sony Music Entertainment have all partnered with MelodyVR since December 2016 and have agreements to produce VR videos. The firm has more than 35 people working for it in London, Hastings and Los Angeles.